Analog Testing Digital Results
BlackBoxLG delivers best-in-class digital execution through it’s lead partner network. But qualifying as a vetted partner requires direct screening through a labor intensive process. As such, providers are rigorously stress tested through lead gen best practices, quality standards, and “permission-only” metric evaluation.
VENDOR SCREENING
All BlackBoxLG lead gen potential vendors are interviewed and screened through a rigorous “75 Point” inspection around quality assurance and database integrity. Every six months.
PROCESS SCREENING
Vendors that advance are then subjected to additional screening around lead generation process & privacy management. All vendors must agree to permission and content marketing standards for lead accumulation
STRESS TESTING
From there, surviving lead gen providers are strenuously tested for their ability to match process needs and QA/QC as a top 1.5% market performer of demographic and behavioral lead targeting
RESULTS VALIDATION
Finally, qualifying companies are selected for inclusion in the network based on results in five categories: Performance, Lead Quality, Demographic Intensity, Standards & Process, & Repeatability
